Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
Featuring Barry Moltz
Every consumer now behaves like they live in a small town. As a result, companies now need to play by a new set of “small town rules” www.smalltownrules.com.
In their new book Small Town Rules, Barry Moltz and Becky McCray show how the business world is like a global small town, and how companies must compete for customers as if they were small, local businesses. Barry will reveal the seven “rural-style” solutions that have become invaluable to even the largest companies and most dominant brands, and how they can apply to your company.
To introduce you to Rule No. 4 here is a video clip of co-author Becky McCray.
http://www.youtube.com/watch?feature=endscreen&NR=1&v=kIj3OEM9JDY
Please join us for an informative night and take away the new “small town rules” that will give you the competitive advantage in the marketplace.
About Barry Moltz
Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show. He hosts his own radio show, Business Insanity Talk Radio, and writes regularly for the American Express Open Forum, Forbes.com and Crain’s Chicago Enterprise City.
Founder of an angel investor group, an angel fund, and former advisory member of the board of the Angel Capital Education Foundation, Barry has written four books. “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business”, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, “BAM! Delivering Customer Service in a Self-Service World” and “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” co-written with Becky McCray.
