We’re featuring Andy Crestodina from Orbit Media for one reason and one reason only: to turn you into a kick ass content marketer by showing you how to turn your key messages into client magnets.
You’ll learn the skinny on how content strategy works with search marketing and social media. We’ll show you what content connects with visitors and why visitors turn into leads.
According to Forbes, inbound marketing has 8x the close rate of outbound marketing (as in, advertising). That means your words can do the heavy lifting for you.
By positioning yourself with the right content strategy, you can leverage your website, blogs and emails to attract customers who WANT to work with you.
Andy is going to share his hard-earned tricks of the trade to help you send your own close rate into Orbit.
He’ll be asking the audience for a few volunteers to create an on the spot strategy for your company. If you’d like to be one of lucky companies chosen then come prepared to answer this: “What questions does my target audience ask about my product or service?”
Through real-time examples and a foundation of content strategy you’ll leave this event with new techniques and ideas you can put to work immediately.
The evening includes: a light supper, a small breakout session and plenty of personal introductions.
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media Studios, an award-winning 30 person web design company in Ravenswood. Since 2001, Orbit has completed more than 900 successful website projects.
Andy has 12 years of web strategy experience and is certified in Analytics. But mostly, Andy loves to teach web marketing, in speaking engagements and through the Orbit blog. Andy also recently finished writing book called “Content Chemistry: The Illustrated Handbook for Content Marketing.”