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For entrepreneurs reaching into the future we have an unknown landscape before us. What worked before does not necessarily work now but it may work again as the economy shifts. Surviving the downturn has become its own profession. Here’s a suggestion that might help your journey.

Identify how people are responding differently and adjust your marketing by incorporating your insight.

A jazz club owner reports that her events still sell out, but now they do it two days before showtime. Her audience has shifted from making long range plans to making last minute decisions. This indicates the buying process has changed but not the result. She has adjusted by concentrating on short term marketing.

What has shifted in your world and how has the buying process changed?