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We opened the meeting with some real-time analytics, asking new faces to introduce themselves and tell us how they found us. 90% said word of mouth. It was either a friend, a direct experience, direct invite or event listing – in that order. In other words, it was personal. Just like the writing of this [...]
Did you ever notice how incredibly hard it is to express your company in words? To say exactly what you do without sounding like everyone else? The trickiest thing in this business environment is the ability to evolve quickly and then capture this in consistent messages – Now if that isn’t an an oxymoron, I [...]