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I have started two companies - one backwards and the other with planning.  The one I knew nothing about was much easier than the one I thought I knew something about.  Here are both formulas for your reference.
Company 1
Epiphany + no clue + limited skills + first client falls in lap x ignorance and [...]

If you want new business and wonder what to do next - we hear you.
If you want to do it by not going anywhere - don’t budge, keep reading.
If you wish someone would just TELL you what to do….here’s what to do.
Change the content on your website regularly with key words that people search for.  [...]

Image by Premier Packaging via Flickr
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1) WordPress Personal Blogging Coach - the fab [...]