SOBcon comes to Chicago in May and I go because it allows me to work beside and learn among the luminaries and pioneers of the digital vanguard. And what’s so great about being in the company of Beacons and Beams is that we all sit at the same VIP table.

In an immersion of quantum leadership we collectively and individually share our bodies of work and works in progress. We openly sojourn as pioneers and pilgrims through the soul, exhilaration, despair, courage and wisdom of the entrepreneurial experience.

To prepare you for next year, I’d like you to know some of what is inside the culture of SOBcon.

Everyone is outrageously human, magnificently imperfect, a little bit wonky, intellectually evolving and not afraid to be who they are. They revel in shameless individuality and embrace and encourage the same.

Ditch your pitch because nobody cares.

Bring your heart because you’re going to be sharing it.

Prepare to make an impact on the world, however you define that world.

Prepare to be humbled and in the same breath expanded.

Expect to make friends..the take home to dinner, call into a project, invite into inquiry, last a lifetime friends.

Mack out your style. As long as you’re showing up make your most meaningful wardrobe selection comfort in your own skin. There’s a lot to learn. Your brain will get crowded, your confidence will get rocked but your ambitions will ignite so you might as well wear the shoes of your future.

And most importantly don’t forget to Love.

Because it’s all about the people and what we generously share.

SOBcon is a weekend that lasts a lifetime. But it’s nice to know it will be back next year..because who can get or give enough good JuJu?