Archive for small business marketing
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Last year I was operating under the old ratio of: busy tasks vs. priority tasks. The equation looked like this: 600 + 4 = a day in the life of an entrepreneur. The 600 represents everything other than what you should actually be doing - reading possibly important stuff, looking for stuff, responding to stuff, [...]
Last year was tumultuous. It was about adapting and embracing change, both chosen and thrust. It was about living under new conditions and circumstances – within the world and within my personal world and I can say with certainty, I survived it with a positive attitude, damn it. Still.. 2010, don’t let the door hit [...]
Image via Wikipedia For those of us who love to write, the joy is in discovering the inspiration of the day! You never know what’s in your head (of value) until you download it onto paper. Free flowing writing channels pure original insights. These can lead to business breakthroughs or crystallize ideas that were gasses [...]
If you are out there wondering what the BLEEP to do next in building your company, you are not alone. Clarity is a thing that gets tangled intermittently and sometimes feels like you’ve been hit by a meteor. This is a natural part of the entrepreneurial journey. Things work, things change, what worked isn’t working – then YOU have [...]
Barry Moltz sent out a dispatch about entrepreneurs from the Harvard Business Review written by Jeffrey Stibel, CEO of Dunn And Bradstreet Credibility Corporation. It was so right on, I had to share it. If you are eating, sleeping and drinking your business, you are not alone. Enjoy the read! Enjoy the ride! Here is the article Jeffrey wrote [...]
I couldn’t get the word Ooga out of my head. It sounded so Google, so Yahoo, but with a honk. Instead of foolishly following my instinct, I conducted market research and asked professional women, business women’s groups, businessmen, entrepreneurs, friends and everyone I knew what they thought of the name Big Ooga. Here were my findings. 90% of people had a strong reaction to [...]
It was an ordinary day at Ooga. Jean Pickering sized the Big Ooga Logo on Facebook because she wanted to. My daughter sent a picture of me that landed in the Met. Melinda sent a thank you and link to a hilarious video. Ray sent a brilliant economic video that supports our work. Marcy sent an article relevant to the Revolution, Joanne sent a slew of [...]
Welcome to the Great Big Ooga Services Sale We can personally endorse these wonderful companies – even blush about them. Our group mantra is Do it Right or Do it Over! So you can shop with confidence! Please feel free to connect directly with these vendors and tell them Lennie sent you! [...]
Procrastination is the art of keeping up with yesterday. ~Don Marquis Here are Three Top Tips from Fran Piekarski, President of Remedease to help you overcome procrastination. 1. Forget about being perfect and 100% sure. The paralyzed perfectionist waits until he/she gathers enough information to be sure they can accomplish a task perfectly. Since we can never be 100% sure or [...]
Press releases are a great way to get your story told. Here are 3 tips for writing better news releases for entrepreneurs and small business people: 1) Write short, to-the-point news releases and put the important information up front. Editors are busy. They typically have 7 to 12 seconds to read your [...]