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Until recently I was a hardcore how-to reader, spending time inhaling nonfiction.  Why waste time on made-up stories when how-to do everything is indexed neatly in the library?  How-to books make you smarter. They break things into steps even a monkey can do! They strip away narrative and serve up facts gathered from lifetimes of [...]

Did you ever notice how incredibly hard it is to express your company in words? To say exactly what you do without sounding like everyone else? The trickiest thing in this business environment is the ability to evolve quickly and then capture this in consistent messages - Now if that isn’t an an oxymoron, I [...]

After the blush and expense of getting your small business website up - you may have noticed THAT IT’S ALREADY TIME TO EVOLVE - DANG IT!
Transforming your company website from an online brochure to a customer engagement tool is the next vista of the journey.
Luckily we have incredibly smart, skilled people among us [...]

I have started two companies - one backwards and the other with planning.  The one I knew nothing about was much easier than the one I thought I knew something about.  Here are both formulas for your reference.
Company 1
Epiphany + no clue + limited skills + first client falls in lap x ignorance and [...]

The more inbound links your website has the better.  This raises your visibility in the search engines. (SEO)
You link to us, we link to you and everybody wins.  It’s not rocket science.
It’s with great pleasure that we announce PROJECT INBOUND - the more the merrier Link Fest.  Calling every Big Ooga member - whether you [...]

Image by kevindooley via Flickr
I worry about myself when everything is in order.  Isn’t a neat office the sign of an empty mind? How is it possible that my accountant and bookkeeper have overcome my chaos? How is it feasible that my efficiency expert has delivered on her promise to “get more done so I [...]

Image by Ioan Sameli via Flickr
After reading countless stories about deals that fell through -  I want to share with you a famous story that I resented reading, but in retrospect have found comforting.
Ping - A Frog in Search of a New Pond by Stuart Avery - tells of a frog who needs a new  [...]

If you want new business and wonder what to do next - we hear you.
If you want to do it by not going anywhere - don’t budge, keep reading.
If you wish someone would just TELL you what to do….here’s what to do.
Change the content on your website regularly with key words that people search for.  [...]

Image via Wikipedia
This recession is really putting a crimp in my lifestyle.  I’m my own maid, manicurist, therapist, waiter, chef and spa experience.  I used to go shopping and dining to relieve the stress and now they both PRODUCE it.  My groceries have gone from thrilling and delicious to basics and last week I lost [...]

Image by wburris via Flickr
When I first thought up Adopt a 30 Year Old, I had a specific one in mind.  My ideal candidate has ADD, is a multitasking maniac who converses sporadically between texts.  Person X also has 4,000 friends, is part of 600 social media groups, has a bevy of private clients, goes [...]