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I’ve recently had the revelation that niche marketing is actually personal marketing; and not only not niche, but not marketing. What we are really doing as entrepreneurs is reaching out to one set of eyes, one heart, and one mind of a person; singular.  What sparked this insight was not the gazillions of books I’ve [...]

Image via Wikipedia Tonight is the first Big Ooga Biz Blast at Catalyst Ranch.   Here are my opening remarks. Good evening everybody. I’m Lennie Rose, and instead of telling you about the Big Ooga, which you can find out by going to the website, I’d rather tell you about why you are Big Ooga people. [...]

Image via Wikipedia It astounds me when meeting entrepreneurs for the first time their method in relationship building is to sell me on their services.  This is  a turn-off and literally antisocial.  The root of relationship is relate. Here are a few tips that have worked for me.  Please share what works for you. 1. [...]