Archive for Niche market

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Niche Marketing Boils Down to a Single Person

I’ve recently had the revelation that niche marketing is actually personal marketing; and not only not niche, but not marketing. What we are really doing as entrepreneurs is reaching out to one set of eyes, one heart, and one mind of a person; singular.  What sparked this insight was not the gazillions of books I’ve [...]

Entrepreneur Success – Stop the Spinning

Image via Wikipedia Have you noticed the entrepreneurial world is in an uproar? That we’ve been thrust into this QUEST to find answers?  Is one workshop better than another – is one piece of information more relevant than another? Who is the guide? What do we need to know? How many events and seminars must [...]