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Image via Wikipedia I’ve spent a lot of time this week shaping and articulating entrepreneurial companies.  We have searched for the “vein of gold” as Julia Cameron refers to it – for what sets a company apart and fills an unmet market need. We have approached it by asking what really turns on the entrepreneur [...]

Image via Wikipedia There is a new wave of entrepreneurs coming into the market – but the market is not robust enough to support them. They need entrepreneurial skills but they have corporate backgrounds. They have gone from the company of companies to solo-preneurs There has been mass construction yet there is mass homelessness. People [...]

Image via Wikipedia Let’s say you have the most brilliant business blog on the planet.  It is well written, well researched, optimized and rich with SEO words like business networking, small business marketing, Chicago professional networking, social media tools AND it is a great read with deep insight and usable tools that will impact your [...]

Image via Wikipedia With marketing, you pay.  With pr you pray.  Nothing builds or breaks a brand like personal recommendations.  Word might have traveled fast with the power of the media but with social media it’s immediate and in real time. There are new currencies on the table beside money that you can invest in to [...]

Image via Wikipedia No matter how clearly you see who you are as a business, there is a process of seeing beyond it.  Evolution is a series of epiphanies that unfold with insight and information.  Sometimes the key to your true direction gets buried, but was there all along.  You just couldn’t see it from [...]

Image via Wikipedia Call it greater than the sum of all parts, or together we stand, divided we wobble – or worse get devoured. The illustration of strength in numbers and the wisdom of strategic alliances can be captured in a small story from the great outdoors. If you are in the wild with friends [...]

Image via Wikipedia There is no question that Facebook is good for small business marketing.  But sometimes the best way to get your foot in the door is through your own face…..book.   In the old days if you wanted to visit friends and associates you’d have to call them and get their permission.  Nowadays, you [...]

Image via Wikipedia Tonight is the first Big Ooga Biz Blast at Catalyst Ranch.   Here are my opening remarks. Good evening everybody. I’m Lennie Rose, and instead of telling you about the Big Ooga, which you can find out by going to the website, I’d rather tell you about why you are Big Ooga people. [...]

Image via Wikipedia Yes I jumped into Face Book. Well not exactly jumped since 30 million people  beat me to it.  Just like I jumped into a DVD player…because Blockbuster didn’t carry VHS anymore.  An early adopter I’m not.  A consumer who will try new food products, yes. Generally food products don’t have buttons. You [...]

Image via Wikipedia For entrepreneurs reaching into the future we have an unknown landscape before us. What worked before does not necessarily work now but it may work again as the economy shifts. Surviving the downturn has become its own profession. Here’s a suggestion that might help your journey. Identify how people are responding differently [...]