Archive for Marketing strategy
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You are browsing the archives of Marketing strategy.
Imagine juggling five balls in the air while running through a plate of spaghetti – then meet people who have done it well – and you’ve got the entrepreneurial journey. Tonight, with an expert panel and a room full of seasoned and new entrepreneurs, we will be talking about navigating business chaos and making strategic [...]
Image via Wikipedia I’ve spent a lot of time this week shaping and articulating entrepreneurial companies. We have searched for the “vein of gold” as Julia Cameron refers to it – for what sets a company apart and fills an unmet market need. We have approached it by asking what really turns on the entrepreneur [...]
Marketing is just as important as your core product. If a song is composed and nobody hears it, if a purse is designed and nobody wears it, if a service is provided and nobody uses it … you have an uphill battle. Putting marketing high on your “to do” list is a must. This means [...]