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In recessionary economics lack of demand drives companies downward. Yet we have such an enormous demand in the entrepreneur sector it’s nothing short of a boom. Entrepreneurs demand their own survival. Not kinda sorta… we HAVE to have it. We don’t just want success, we need it, can’t live without out and will work insane [...]

I’ve recently had the revelation that niche marketing is actually personal marketing; and not only not niche, but not marketing. What we are really doing as entrepreneurs is reaching out to one set of eyes, one heart, and one mind of a person; singular.  What sparked this insight was not the gazillions of books I’ve [...]

Barry Moltz sent out a dispatch about entrepreneurs from the Harvard Business Review written by Jeffrey Stibel, CEO of Dunn And Bradstreet Credibility Corporation. It was so right on, I had to share it.  If you are eating, sleeping and drinking your business, you are not alone.  Enjoy the read!  Enjoy the ride!   Here is the article Jeffrey wrote [...]

I couldn’t get the word Ooga out of my head. It sounded so Google, so Yahoo, but with a honk.  Instead of foolishly following my instinct, I conducted market research and asked professional women, business women’s groups, businessmen, entrepreneurs, friends and everyone I knew what they thought of the name Big Ooga. Here were my findings.   90% of people had a strong reaction to [...]

A Big Ooga member who would like to remain nameless came up with an excellent idea this morning – give out monthly awards to outstanding Big Ooga businesses and call it The BOOB Award (Big Ooga Outstanding Business) “Or for short,” he said, call them BOOBIEs.” Geez, I thought, what do you do with that [...]