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Press releases are a great way to get your story told.      Here are 3 tips for writing better news releases for entrepreneurs and small business people:     1)  Write short, to-the-point news releases and put the important information up front.  Editors are busy. They typically have 7 to 12 seconds to read your [...]

I have started two companies – one backwards and the other with planning.  The one I knew nothing about was much easier than the one I thought I knew something about.  Here are both formulas for your reference. Company 1 Epiphany + no clue + limited skills + first client falls in lap x ignorance [...]

The more inbound links your website has the better.  This raises your visibility in the search engines. (SEO) You link to us, we link to you and everybody wins.  It’s not rocket science. It’s with great pleasure that we announce PROJECT INBOUND – the more the merrier Link Fest.  Calling every Big Ooga member – [...]

Image by kevindooley via Flickr I worry about myself when everything is in order.  Isn’t a neat office the sign of an empty mind? How is it possible that my accountant and bookkeeper have overcome my chaos? How is it feasible that my efficiency expert has delivered on her promise to “get more done so [...]

It’s his birthday and I want to celebrate without letting him know.  He was a Varsity athlete loved by the students,  a sweetheart..OMG.   I went to every game even though I’m not a sports fan and recently he was inducted into the HPHS Hall of Fame. Everyone at our high school was invited to the [...]

You know the days when you get to your desk and you think it’s there somewhere? When mess is not a hall, it’s your environment, which is actually your brain?   When your secretary calls and says she’ll be late because her Mercedes has a flat tire, but still shows up unruffled with a yummy cappuccino [...]

Image via Wikipedia Oh the glamorous life of the solo-preneur.  At this moment it is after 8 p.m. and I’m in my monkey goes bowling flannel pajamas with a plaid maxi scarf leftover from the 70′s.  This is what I was wearing when I woke up this morning – which means it is technically what [...]