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The real heavy lifting for Chicago entrepreneurs is the thinking – it’s the figuring out and adjusting  – what is my product or service? What needs to change and improve? What words should I use to describe it? The ongoing evolution process is agonizing!  Real entrepreneurship means hitting moving targets and constantly adjusting to the [...]

Until recently I was a hardcore how-to reader, spending time inhaling nonfiction.  Why waste time on made-up stories when how-to do everything is indexed neatly in the library?  How-to books make you smarter. They break things into steps even a monkey can do! They strip away narrative and serve up facts gathered from lifetimes of [...]