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How the Big Ooga Got Its Name – Instincts in Business

I couldn’t get the word Ooga out of my head. It sounded so Google, so Yahoo, but with a honk.  Instead of foolishly following my instinct, I conducted market research and asked professional women, business women’s groups, businessmen, entrepreneurs, friends and everyone I knew what they thought of the name Big Ooga. Here were my findings.   90% of people had a strong reaction to [...]