Phil Gerbyshak spoke last night on creating a social media strategy and he focused on it’s simplicity.

Most of us think of social media strategy as huge and complex. But it’s like riding a bike. Start with training wheels and graduate to Lance Armstrong. Ride around the block and then ride around the world.

This isn’t done in a day or a week. It’s a gradual process of seeing a bigger and bigger picture and understanding more and more. In internet life it’s 30, 60, 90 days. For the time-strapped, it’s in 3, 5 and 10 minute bytes.

Forget the magnitude.

Good strategy is based on principles.

Warren Buffett uses principles to invest. His offices aren’t filled with fancy gizmos and he only invests in companies he understands. He doesn’t understand every company on earth and doesn’t want to. On the same token, you don’t have to understand every nuance of social media nor is it relevant.

What you DO have to do…..is understand yourself. (which is ever evolving)

Where you fit into the world, what you have to give to the world, what you want to learn from the world and how you want to connect with that world.

When you get that down you can amp it up by leveraging technology to be social.

That’s why I asked Phil to speak. I don’t want to guess on how to amp it up, I want to know what is the smartest route for me to go. And I want to learn that from Phil because he’s good at it. He’s like Christopher Columbus sailing to the new world and tweeting back his coordinates.