Small Business PR – 3 Top Tips
Press releases are a great way to get your story told.
Here are 3 tips for writing better news releases for entrepreneurs and small business people:
1) Write short, to-the-point news releases and put the important information up front. Editors are busy. They typically have 7 to 12 seconds to read your news release so make the first sentences count. Also remember the origin of news is new. Keep it fresh and interesting.
2) Make your news release SEO friendly. Visit the Google Adwords page at:
http://tinyurl.com/2dh6nrs to find out what key terms people are entering in Google to search for your area of expertise. Use these words in your news release headline.
3) Don’t forget your contact information. List a cell phone and email address where you can be reached. Call back immediately! You may only have one chance to respond.
These small business PR tips come from Chris Martin of Christopher Martin Public Relations. He is all Ooga – all the way! I’ve known and worked with him for years.
You can reach him at http://chrismartinpublicrelations.com/
Thanks, Chris!

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