We have an incredibly important Big Ooga meeting coming up August 2nd and I’d like to tell you the story.

When CFO-Pro, John Lafferty joined Big Ooga I checked his site and called his references. They were SO glowing that top business people said they could not have succeeded without him. Soft spoken, knowledgeable and beloved by his clients, none of this was evident in his marketing.

There was a clear disconnect between John’s company value, John’s value and the way it was being represented.

Since we are not in an economy where people can afford to throw out their marketing, I pulled together a multidisciplinary team to analyze John’s situation. This five perspective view gave us a basis for analysis that no single company could provide.

In the process an evaluation tool emerged that we are going to share in our presentation.

It guided us to re-purpose John’s content, clear out the clutter, re-frame his marketing and install compelling engagement and calls to action.

One astounding fact we discovered was that the majority of John’s web traffic was coming from a single page – an image of a profit and loss statement. It was 3000 times more magnetic than any other thing he wrote.

On August 2nd at the Catalyst Ranch from 6:00 PM – 8:00 PM we are going to show you a Before and After of John Lafferty’s Website and Marketing – and share our collective analysis thinking so you can learn it too.

Please join us for the next Big Ooga meeting. Mingle, light supper and beverages included.

Date: First Tuesday August 2
Time: 6:00 PM– 8:00 PM
Place: Catalyst Ranch, 656 W. Randolph, Chicago, IL, 60661
Cost: $25 in advance, $35 at the door, Free to Big Ooga listing members

RSVP: Yes! Please! Lennie@BigOoga.com or call 708-524-4562

To purchase tickets: http://www.bigooga.com/blog/events/big-ooga-first-tuesday-b2b-networking/

Parking info: some street parking and an indoor self park multi-level parking structure on the corner of Lake St. and DesPlaines – we have $10 parking passes at Catalyst Ranch. www.catalystranch.com