If your website needs a redux and you’re disgusted at the prospect, shift your thinking to a dynamic mindset. You’re a recovering captive of the past process. Moving on is easier and more painless than you think.

Your website was designed with yesterday’s knowledge in yesterday’s context and the time and money you spent got you where you are today. Now it’s time to budget for change and not just singular but continuous change.

You’re not going to write one blog once. As a small business owner your company has a lot more to say than one thought. Your expertise is far deeper than one post or one brochure.

This is good news.

In the conversation era with new and flexible web platforms you can explore your topics out loud. You can demonstrate your value continuously and you can engage with your customers and community more directly.

There were times when every word you said needed to be posted by your programmer. This put a crimp in my own ability to express myself because expression + programming = $$$

I was conditioned to think that every word I said would cost me. Linking expression with expense could silence even the most verbose and the thought of writing for traditional media put gateways in my path. Trying to get published is difficult. Self-publishing is heaven.

Granted there are no arbiters in place telling you if your writing has any value, but isn’t that incredibly liberating – to assign value to your own thoughts? Even Google isn’t going to tell me what has value. (Avery don’t read this part)

But I digress.

The point is, it is now cost efficient to control your own content. FREE expression is back!

It’s possible the old process killed some of your creativity and threatened your budgets with expenses you couldn’t incur.

It’s also possible that your out there alone with your own frustration not realizing the solutions are so close at hand.

These are the things we talk about in our meetings, as a group, out loud and in concert.

There is absolutely no shame in evolving. It doesn’t make you less of a professional or an expert if you are finding your way in tomorrow’s context. It doesn’t effect what you do, right now, so well.

It’s just that other people don’t know what you do because you haven’t been able to tell them. Stop thinking, “written in stone” and start experimenting with FREE expression. The worst thing that can happen is that you change your content and best thing that can happen is that you find your voice.