If realistically three new clients would give your small company a boost, the way to reach, connect and convert them may be as easy as making changes to your existing website.

Here are a few tips to make your website work for you.

1.  Ask yourself – what problems are you solving for your clients? When visitors come to your website do they clearly understand that you understand THEM?  Do they know you have walked in their shoes, understand their frustrations .. and that you can genuinely solve their problems?

This may cause you to rewrite your landing page or home page. Not with sparkling brochure copy, but with a changed emphasis on the relief and success people will enjoy because they have finally found you.

2. Once they’ve found you, motivate them to take action so their hope of a better future becomes their first new step toward achieving it. This is why YOU went into business.  So you can help them. The helping starts by getting them off the dime.

3. Create a clear, predominant call to action – Give them a next step.

Here are few examples of some great calls to actions:

To explore how we can help you, pick up the phone or email us for a complimentary consultation.  You have nothing to lose and everything to gain!

To learn more about what others say about us, click here.  People are very influenced by what others say. In fact in all the years we have been sending out newsletters, the single most clicked on link was – See what others are saying about us.

To get a free white paper/newsletter/ study… (your topic here) click here: then capture their email – so you can reach out while they stay connected.

And finally, the very simplest call to action: To work with us click here. This may take them to a screen that allows them to tell you what they need and allows you to get in touch.

If you like this thinking and understand how this change in emphasis will not only help your to company grow, but will put your website to work FOR YOU,  then click here to learn more about a class this Saturday that will solidify and deepen this skill-set for you. http://www.bigooga.com/blog/events/730/

Avery Cohen is presenting and we guarantee it will help you!