If You Want More Clients Read John’s Story

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John’s Story And Why This Matters To You

I want to tell you a story about my client, John. His single goal is to get more clients. The only reason he’s marketing, the single reason he has a website and the one reason he’s on social media is to distill it down to ONE thing. To get more business and serve more companies.

My challenge was to help John find the most direct route.

So I called J.D. Gershbein, one of the world’s leading LinkedIn experts to discover what LinkedIn could do for John.

After our private phone consultation I learned that LinkedIn is THE place to be if you’re a professional. If you know what you’re doing on LinkedIn you can find your exact right new client and close the business, meet valuable people and bring the virtual experience into real life.

If you know what you’re doing with your profile and how to work the site, you can attract the right new business to you.

The session was so illuminating and the directions were so clear that I said to J.D., “This is way better than any seminar or class, far superior to any canned product. This walk-through agenda with Q. & A. made it possible to gain your expertise.  We should share this. We should offer this to people in this way so they can learn how-to use LinkedIn too.”

Think about it – how many times do you have the opportunity to speak to a leader in their field and have them personally train you? (and live to afford it?)

So we are offering a new and exclusive LinkedIn Mastery 101 phone-in class that’s every bit as good as the $1000 training J.D. delivers to major corporations, C-suite execs and their teams but without the sticker shock.

The difference is, this is a LIVE phone-in session that you can do from the comfort of your desk. You’ll have the ability to ask as we go, to learn at your own pace..to really get the information.

The Date is Wednesday, August 22 either morning 10am-12 noon or 7pm-9pm evening.

If you would like to be part of this exclusive session and really learn a next level of mastery on LinkedIn, ACT FAST.

 
We are limiting classes to 5 participants per session so we can give you our full attention.

 
The Date is August 22, 10-12am or 7-9pm

 
There are only a few spots left.

 
To sign-up click here:  http://tinyurl.com/8c2shew

 

Please feel free to call with any questions! 773-549-4815

 

Ooga On!

 
LR

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83 Year-Old Nun & Two Old People Hack a Nuclear Complex

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In what the U.S government called a security breach to the supposedly impenetrable defenses of a Nuclear Complex, two boomer anti-nuke activists and their 83 year-old nun sister broke into the facility and splashed blood on the building where weapons-grade uranium is stored.

The Y-12 National Security Complex in Tenn. shut down their activities for a day and went on a “security stand down” for the first time since 9/11.

Now if three old people can hack into a Nuke plant and pull off mission impossible, is there any better way to illustrate how a driving purpose can give you the super powers necessary to accomplish outstanding things?

The secret sauce to their success, according to today’s WSJ (Wall Street Journal) was good planning.

To recap the three main elements for a successful mission:

A Driving Purpose

An Excellent Plan

The Courage to Execute In The Face of Enormous Odds

Doesn’t that sound a lot like being an entrepreneur? I thought so too.

Post script: The three are in jail and the world is safe, but I just found the story so inspiring..except for the obvious kinks.

A New Tagline is Refreshing – Creating Taglines That Stick

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A great tagline can reconnect you with the essence of your business.  More importantly, it can connect others to you instantly in a single turn of a phrase.

Changing your tagline is a relatively easy way to refresh your brand and if you haven’t revisited your own in a while, it’s worth evaluating.

Ask yourself…

Does my tagline pack a punch or is it a boring description of what I do? (Leveraging global dynamics)

Does my tagline say anything emotional or does it use nebulous words like: comprehensive?

Does my tagline have attitude? (American by birth Rebel by choice)

Does my tagline set me apart because it’s unforgettable? (Just do it!)

Does my tagline speak to how my customers feel, who they are or what they care about? (The Real Thing – Oh I get it! I’m the real thing and so is my coke. We’re all cool together.)

Is there something catchy about my tagline that causes people to rethink my brand? ( The future of awesome)

A great resource for understanding taglines and what they should do for you is at the Tagline Guru. http://www.taglineguru.com/nuts_and_bolts.html

It’s also fun to review some of the great taglines. http://www.tripwiremagazine.com/2011/01/50-examples-of-catchy-and-creative-slogans.html 

This little change can give you a whole new insight into your own company.  It can guide you into a new brand positioning that is more customer centric, more genuine, less stuffy and more sticky.  By invigorating your tagline you can re-frame your focus and that’s a lot less work-intensive that a complete overhaul.

If you’re not feeling like a tagline genius, we’re happy to do it for you.

http://www.bigooga.com/creativeservices/

Lennie@BigOoga.com or call 773-549-4815

 

 

 

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Immediate Response – Lasting Affect – This Entrepreneur’s Life

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After waiting two weeks for work to be completed the end product was sub-par. My instant reaction was to send an email outlining a redirection and expressing my dissatisfaction.  Instead of sending the email I chose to sleep on it – to see if there was a better, more positive, more productive way to respond.

Hurting someone is permanent.

Yes, we’re in business to do the very best job we can and yes, success hinges on those accomplishments. But accomplishments are cumulative and in this instance there is an opportunity for a re-do.

But there is no chance for a re-do once you diss somebody’s spirit.  That little thoughtless act may be a wound that lasts a lifetime. And are you really THAT person who would inflict it?

I have a couple suggestions for honing your people skills when the work delivered is faulty and the project is in motion.

1. Think before you send your email. That doesn’t mean you drop your standards but it does mean you prioritize the people doing the work so they are inspired to do it better.

2. Check in during the waiting period. You can guide the work as it evolves. Some people like this approach, others don’t. Ask them so you know the difference.

3. Pick up the phone. Sometimes clear direction is not clear in an email.

4. Be the collaborator. That changes everything even if you are the boss.

5. When in doubt, take the high road. Not the high horse.

Have you responded in a way that you regret? And if so, how would you have done it differently with your do-over?

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Do As If No One Is Judging – This Entrepreneur’s Life

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Dining with a doctor last night he pulled from his wallet a neatly folded scrap of article listing salaries of the top executives in the medical insurance companies.  The list showed tens of millions of dollars paid out annually.  As he spoke of his outrage and solutions he was pondering I asked him why he wasn’t publishing his insights.

“No one will listen,” he said.

“Publish them anyway.” I said.

“Why? When no one will care?”

Then I told him the story of Truth in Accounting-  that I had met a woman years ago who told me she was going to uncover the truth in state and federal budgets, one state and one line item at a time until she knew the whole, unvarnished truth.

At the time I thought this woman was mad. After all this wasn’t the movie DAVE and then I thought “no one will listen.. to her in particular” even if she does – no chance in hell, manage to get it right.

She didn’t seem to notice the look on my face, nor did she notice the look on anyone else’s face who she told of this.  She had just decided with absolute clarity to do this thing, line by line, state by state, item by item. It was not her dream.  It was merely what she had to do and went about doing it.

And she did get it right, astronomically, stratospherically right.

Now people from all across the country from individuals to major publications are listening and taking note.  Truth in Accounting has become the Institute for Truth in Accounting and it is a beacon of insight for all to learn and know.

There is a piece of an adage that says, sing like no one is listening, dance like no one is watching, love like you’ve never been hurt, and to this I’d like to add, do your thing like no one is judging – because in the end no one can judge what hasn’t been done..and what hasn’t been done might just be what you are supposed to be doing.

http://www.truthinaccounting.org/