Join us for a one-day intensive Google Analytics Training and SEO Training in Chicago

Presented by Avery Cohen, principal of Metrist Partners, whose clients include: Crain’s Chicago Business and Peapod.

Google Analytics Training – Morning session

Analyze, diagnose and plan – the website wake-up!

Put your website to the test. A Google Analytics test. Does your website attract, engage and convert visitors into leads and sales or does your traffic bounce off before you’ve engaged them? If you want more traffic, more conversions and more customers and want the skills and tools to wake-up your website, this class is for you.

In this Google Analytics Training you will learn:

How-to use Google Analytics to uncover the truth of your website’s effectiveness and successfully diagnose what needs to change.

Set new online website marketing goals once you’ve analyzed your visitors’ current behavior

Evaluate how people are finding you and use your Google analytics training to drive more traffic to your site

Develop a customer experience that engages visitors longer so they convert into leads.

View your visitors habits and preferences so you can give them what they want.

Create clear calls to action and learn where those new calls should live on your site.

Use Google Analytics training to evaluate your current content effectiveness and determine what blocks of content need to be revised.

Then create a plan to implement those changes based on the facts you’ve discovered.

Break for a healthy organic lunch- you’ll need it to refuel!

Afternoon session – SEO Training & Driving Traffic

In this session you will learn:

How-to use SEO tools to determine the most popular key words and phrases most consistently used by people searching for what you do.

Assess your current site for SEO best practices and determine if the site and content is search engine friendly.

Learn the key strategies for how-to write content that search engines will love.

Gain understanding of linking strategies to further connect your site to your online community.

Use free online tools to research your potential customer’s habits, behaviors and preferences so you can deliver the solutions they need.

Measure SEO effectiveness from your SEO Training using Google Analytics and Google Webmaster Tools.

Based on your new SEO Training, you’ll be able to go back to your office, roll up your sleeves and put your new know-how into action immediately.

Bring your laptop!!

Date: Saturday, April 16, 2011

Time: 9am – 4pm

Place: Tech Nexus, The Illinois Technology Center, 15th floor Conference room C, Chicago 60606

Cost: Special Big Ooga price $149.00

RSVP Lennie Rose – lennie@bigooga.com or call 708-524-4562

Please don’t hesitate to get in touch with any questions. This is a Big Ooga sponsored workshop. We are a small business community devoted to raising happy, healthy companies.