Business from the Heart – How Great Companies Are Built – part 1
Image via WikipediaWhen you look at the media empire of Oprah, like her or not, the leadership of Obama, the purpose of Kashi, the popularity Yoga & why charity is prized – it’s all about leading with your heart.
Companies that are built on purpose began with ideas generated from love, concern and innovation. Having just finished the amazing little book, The Go-Giver, I am struck by how the universe does indeed reward grace. Love and generosity can drive profits, because everyone from the company to the consumers do profit.
The examples are many. There are companies built on humane treatment of animals, the desire to educate children, making aging easier for our parents, giving careers new direction or relationships a chance.
If you are in transition and thinking about becoming an entrepreneur but don’t know what to do, look inside your heart, into what you care about and where you can make a difference. This whisper might be your first guiding direction on what company to build. Tell us about your heart and how it has influenced what you are doing now. Share ideas you are considering and allow us to generously comment.
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Thanks Lennie for the great post. I agree that the best job begins with following your heart. My motto–the one thing I know for sure is–Life is short. Live with passion.
I am a writer with over 15 years experience. After working in the media industry, I now freelance for local newspapers, businesses and organizations. I have written blog posts and done technical writing. I would love to use my writing skills to help others in career transitions, but I need to make money myself. I’ve thought of creating workshops for people on how to write press releases that get noticed, and how to run creative publicity campaigns. Lots of ideas, but nothing has “popped” yet. Any thoughts?
Hi Marcia,
Everyone on the Internet needs great writing. What I think I hear you saying is that you can write FOR others and ABOUT their topics with a variety of skills and applications from journalism to PR. But the the trick is how to combine your compassion with your own bottom line. I would say don’t invent the wheel AND follow your heart. Go to groups that focus on out of work/ career transition people and ask them – “if you could rub a magic lamp and have a writer deliver anything – what would you wish for?” Your market will tell you what they need – and based on that – THAT is the product or workshop you should offer.
Hope that helps and thank you so much for stopping by!
Thanks, Lennie, for the great advice. Cheers!