Trust and Money

I received an email apology from Reed Hastings, Co-Founder and CEO of Netflix

…yesterday along with the other gazillion people he wrote to. The letter began Dear Lennie, “I messed up. I owe you an explanation.” Thank You Reed but you didn’t do anything to me. Even though I’m going to keep reading in hopes of finding a gift certificate in your letter. “It is clear from the [...]

The Old Currency is Back – The Yes I Will Brand

Image via Wikipedia With marketing, you pay.  With pr you pray.  Nothing builds or breaks a brand like personal recommendations.  Word might have traveled fast with the power of the media but with social media it’s immediate and in real time. There are new currencies on the table beside money that you can invest in to [...]