Phil Gerbyshak spoke last night on creating a social media strategy and he focused on it’s simplicity. Most of us think of social media strategy as huge and complex. But it’s like riding a bike. Start with training wheels and graduate to Lance Armstrong. Ride around the block and then ride around the world. This [...]

It’s a beautiful thing to wake up early, turn on the computer and receive work from a collaborator who toiled into the night.  Not because it was an isolated incident, but because it was simply the rhythm of the work. Entrepreneurs are either day or night people.  (some will argue they are both) They keep [...]

If realistically three new clients would give your small company a boost, the way to reach, connect and convert them may be as easy as making changes to your existing website. Here are a few tips to make your website work for you. 1.  Ask yourself – what problems are you solving for your clients? [...]

It’s easy to get swept away with what is changing. But what isn’t changing also deserves attention. Great companies are built on values that were as important to them yesterday as they will be tomorrow. How fairly we treat each other doesn’t change with the times. It only deepens. A commitment to excellence doesn’t waver. [...]

I have grappled with investing in myself and my business. The underpinnings of this decision-making process go down to the bone of self-worth. The self-help book I should be reading is,  My Business, Myself , which I haven’t written. It’s set in what Faith Popcorn coined as the “atomsFear” where grown-uppery is the two sided [...]

I’ve recently had the revelation that niche marketing is actually personal marketing; and not only not niche, but not marketing. What we are really doing as entrepreneurs is reaching out to one set of eyes, one heart, and one mind of a person; singular.  What sparked this insight was not the gazillions of books I’ve [...]

In conversations with search engine optimization experts in Chicago, the consensus is, it’s not just about the traffic but what happens once you get it.  Do your visitors stay or go? Do they return and connect?  Are they compelled to pick up the phone, buy something, sign-up for something or even walk through your door?  [...]

If you are a solo entrepreneur with one, several or many clients, a start-up, use collaborators, have friends and family, occasionally need tech help or belong to a business group, not only are you NOT alone, YOU are in a tribe, YOUR TRIBE. This may come as a shock to those of us who wear [...]

After Saturday’s Brain Training I was calm. Calm is not the hallmark of an entrepreneurial mind.  Calm creates breathing room, head room, emotional room. Calm is underrated and I didn’t know it was so valuable until I had some. I got home from the Brain Training and went right to my email. Pushed the send [...]

Big Ooga and Carol Roth Rescheduled! There’s a lot to be said about how well entrepreneurs adapt to real-time conditions. Our meeting is rescheduled to Monday, Feb 21st at Catalyst Ranch, same time, same place, same program.  Catalyst Ranch, 656 W. Randolph Street, Chicago 60654  Time: 6-8 pm Hope you can make it and please [...]