Category Archives: Business Relationship Building

If You Want More Clients Read John’s Story

John’s Story And Why This Matters To You

I want to tell you a story about my client, John. His single goal is to get more clients. The only reason he’s marketing, the single reason he has a website and the one reason he’s on social media is to distill it down to ONE thing. To get more business and serve more companies.

My challenge was to help John find the most direct route.

So I called J.D. Gershbein, one of the world’s leading LinkedIn experts to discover what LinkedIn could do for John.

After our private phone consultation I learned that LinkedIn is THE place to be if you’re a professional. If you know what you’re doing on LinkedIn you can find your exact right new client and close the business, meet valuable people and bring the virtual experience into real life.

If you know what you’re doing with your profile and how to work the site, you can attract the right new business to you.

The session was so illuminating and the directions were so clear that I said to J.D., “This is way better than any seminar or class, far superior to any canned product. This walk-through agenda with Q. & A. made it possible to gain your expertise. We should share this. We should offer this to people in this way so they can learn how-to use LinkedIn too.”

Think about it – how many times do you have the opportunity to speak to a leader in their field and have them personally train you? (and live to afford it?)

So we are offering a new and exclusive LinkedIn Mastery 101 phone-in class that’s every bit as good as the $1000 training J.D. delivers to major corporations, C-suite execs and their teams but without the sticker shock.

The difference is, this is a LIVE phone-in session that you can do from the comfort of your desk. You’ll have the ability to ask as we go, to learn at your own pace..to really get the information.

The Date is Wednesday, August 22 either morning 10am-12 noon or 7pm-9pm evening.

If you would like to be part of this exclusive session and really learn a next level of mastery on LinkedIn, ACT FAST.

We are limiting classes to 5 participants per session so we can give you our full attention.

The Date is August 22, 10-12am or 7-9pm

There are only a few spots left.

To sign-up click here: http://tinyurl.com/8c2shew

Please feel free to call with any questions! 773-549-4815

Ooga On!

The Future of Small Business – Predictions for 2012

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In Carol Tice’s article for Entrepreneur magazine, she culled stacks of forecasts to create a Top 10 List of Small Business Predictions for 2012. What struck me most was the 10th prediction, because it was hers and mine.

10. Companies that collaborate with each other and help each other have a better chance of prospering.

Why? Because jointly:

We have more opportunities.

We have a broader range of services to offer.

We have the ability to work in reciprocity.

It extends our individual business networks.

The synergy can lead to inventive, new revenue opportunities.

And..

As a result of working with other companies, you become the one they think about when an opportunity arises.

To read Carol Tice’s other nine Small Business Predictions for 2012 click here:

http://www.entrepreneur.com/blog/222419

What are your predictions for 2012?

This Entrepreneur’s Life – You never know who…

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All the networking in the world will not replace a moment of serendipity that changes your life forever.

Sitting outside a national conference hall in Florida I spotted a woman at an empty table. Not wanting to go into the madness of the convention either, I took a seat beside her and struck up a conversation.

She asked me what I was doing here. I said, “To test market an idea.”
She delved. I revealed. We engaged in a discussion on what was to ultimately become Big Ooga.

The woman was brilliant, open and generous. Having avoided the “who are you and what do you do” it left us to relate on an intellectual and human level that sparked spontaneous ideas. It was the kind of enrichment that has no ticket price. A “click” for all the right reasons. We didn’t ask or take each others’ cards.

What was, was perfect.

As the conference ended and the booths emptied I went into the hall to linger at the Kaplan booth reading through their book titles.

“Pick one.” said the representative.

“Glad to.” I said and chose, Marketing To Women - How to Increase Your Share of the World’s Largest Market.

Once on the plane I reflected on the Serendipity of the conference. My roommate, who was switched at the last minute became a lifelong friend.

The conversation outside the convention hall changed the way I viewed my business. I’d made many new contacts and learned many new things.

Pulling out the book and settling in for the plane trip, I always look at the picture of the author first.

There she was, the woman at the table, the leading authority of marketing to women, Marti Barletta. Hailed on the cover by Tom Peters as his “MVP/BizGuru of the Year” the book did not disappoint. Then I found out we were practically neighbors.

Where did the relationship go from there? The answer is in this video.

Big Ooga SBAC New Strategic Alliance Announced – We’re Just So Thrilled. You Will Be Too!

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It is with great excitement that we are entering into a new alliance with the Small Business Advocacy Council. Their mission is to empower business owners and professionals through policies that improve the economic environment.

Filled with a membership of committed entrepreneurs and companies who support entrepreneurs, the SBAC has successfully drafted a bill that was signed into LAW this August, which awards 10% of state agency contracts to entrepreneurial companies.

I’d like to share with you the email I received from the head of SBAC, Elliot Richardson, so you will know why we love SBAC and why this will be a prosperous and positive alliance for all.

Please help me welcome their members at the next Big Ooga Event Sept. 6 featuring Liz Strauss http://tinyurl.com/3e2on2v and let’s build a better economic environment for small business owners and their companies – because we can!

“Last night Gov. Quinn signed House Bill 3186 into law. As you all know, this bill sets a goal for all state agencies to award 10% of state contracts to small business and requires them to report annually on whether they have met those goals. The SBAC drafted this bill. Dan found sponsors for the bill. As always, Dan was relentless in getting the bill passed. I sincerely do not believe there is a better lobbyist or advocate in Springfield.

Most importantly, many of our members contacted the governor’s office. Will called me at 6:00am this week to let me know he contacted the Lt. Governor and she e-mailed him right back about the bill. It is those types of efforts that moved this bill forward. Please share this good news with your friends and colleagues.

HB 3186 will create substantial revenue for small business owners and as a result, jobs. We should all take pride in knowing that at some point in the future, the family of a small business owner will go to dinner to celebrate receiving a contract from the state that they may not have otherwise received. Perhaps another family will be celebrating a new job created because of this legislation. Their lives will be better. You all made this happen.”

The SBAC is a non-partisan 501 (c) (6) not-for-profit political organization, whose goal is to advance the causes important to small businesses. To learn more about the SBAC please visit: http://www.smallbusinessadvocacycouncil.org/

The Truth About Solopreneurs

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