The Bear Story - Together We Stand
Image via WikipediaCall it greater than the sum of all parts, or together we stand, divided we wobble - or worse get devoured. The illustration of strength in numbers and the wisdom of strategic alliances can be captured in a small story from the great outdoors.
If you are in the wild with friends and you realize a bear is nearing, if you stand together, shoulder to shoulder (not moving), then the bear will perceive you as larger and will be less inclined to charge. (disclaimer - this does not mean every bear in every situation. )
As a small business out there alone marketing, you have the same choice. You can form partnerships that lift the entire group to higher levels or you can try alone to withstand the economic threats to your business and hope you survive.
There has never been a better time to align with other businesses. Who are your strategic partners and how can we help each other?
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