A great tagline can reconnect you with the essence of your business. More importantly, it can connect others to you instantly in a single turn of a phrase.
Changing your tagline is a relatively easy way to refresh your brand and if you haven’t revisited your own in a while, it’s worth evaluating.
Does my tagline pack a punch or is it a boring description of what I do? (Leveraging global dynamics)
Does my tagline say anything emotional or does it use nebulous words like: comprehensive?
Does my tagline have attitude? (American by birth Rebel by choice)
Does my tagline set me apart because it’s unforgettable? (Just do it!)
Does my tagline speak to how my customers feel, who they are or what they care about? (The Real Thing – Oh I get it! I’m the real thing and so is my coke. We’re all cool together.)
Is there something catchy about my tagline that causes people to rethink my brand? ( The future of awesome)
A great resource for understanding taglines and what they should do for you is at the Tagline Guru. http://www.taglineguru.com/nuts_and_bolts.html
It’s also fun to review some of the great taglines. http://www.tripwiremagazine.com/2011/01/50-examples-of-catchy-and-creative-slogans.html
This little change can give you a whole new insight into your own company. It can guide you into a new brand positioning that is more customer centric, more genuine, less stuffy and more sticky. By invigorating your tagline you can re-frame your focus and that’s a lot less work-intensive that a complete overhaul.
If you’re not feeling like a tagline genius, we’re happy to do it for you.
Lennie@BigOoga.com or call 773-549-4815